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Take 5: What’s Your Brand Promise

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Join Sarah Cummins, Discovery Education’s Director of Strategic Marketing and Communication, as she helps you discover “What’s your brand promise?”

What is the trifecta of powerful communication? How do you proactively ensure that the right message, goes to the right audience, at the right time?

In this session, Sarah will provide tips, tricks, and challenges for you to work with your key stakeholders to develop a brand or promise, as a simple statement or visual, that embodies your vision and mission while differentiating what your school or district has to offer from others.


Take 5 is a video series designed for and by educational leaders (principals, superintendents, district leadership, etc) that highlights trending educational issues, ideas, and strategies around transforming teaching and learning. Learn more.


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